​​1. INTRODUCTION

NixLeads ("we", "our", or "us") is committed to protecting the privacy of our Clients and their customers. This policy outlines how we process personal data as a Data Processor under the UK GDPR and the Data Protection Act 2018.

​2. DATA WE PROCESS

We process data provided by our Clients (the Data Controllers), which may include:

​Contact Information: Names and mobile phone numbers for SMS reactivation.

​Communication Data: The content of SMS exchanges processed by our automated systems.

​3. HOW WE USE DATA (THE SYSTEM)

Data is used exclusively to provide AI-driven lead reactivation and appointment booking services. We utilize secure third-party infrastructure, including OpenAI (for automated response logic) and telecom gateways (for SMS delivery). We do not use Client data to train global AI models.

4. SMS DISCLOSURE & OPT-OUT (CRITICAL)

Consent: By providing a phone number to our Clients, users may receive automated SMS messages via the NixLeads system.

Opt-Out: Recipients can opt out by texting STOP. We do not share opt-in data with third parties.

5. DATA SECURITY & RETENTION

We implement industry-standard technical measures to prevent unauthorized access. Data is retained only for the duration of the active campaign plus 30 days post-closure, after which it is securely purged from our active systems.

​6. YOUR RIGHTS

Under UK GDPR, individuals have the right to access, rectify, or erase their personal data. Requests should be directed to the relevant Data Controller (the Client).

​7. CONTACT

For privacy inquiries, email: [email protected]